The Anti-Defamation League condemned the T-shirt, noting that its product code, “HH-01,” was a known code for “Heil Hitler.”
On February 11, 2025, Shopify shut down Kanye West’s Yeezy website after it listed a $20 white T-shirt featuring a swastika, a symbol associated with the Nazi Party. This action followed a Super Bowl advertisement promoting the site, which led many viewers to visit and encounter the offensive merchandise.
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The Anti-Defamation League condemned the T-shirt, noting that its product code, “HH-01,” was a known code for “Heil Hitler.” Shopify stated that the merchant violated their terms by not engaging in authentic commerce practices, leading to the removal of the site from their platform.
This incident is part of a series of controversies surrounding West’s brand. In 2022, following antisemitic remarks by West, collaborations with Gap and Adidas were terminated, and related products were removed from stores and websites.
The recent actions have led to widespread criticism, with public figures like actress Isla Fisher condemning West’s behavior and urging others to distance themselves from him.
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