The announcement of “Divorce” fragrance comes just two months after Sheikha Mahra made headlines with her viral Instagram post in July 2024, where she publicly ended her marriage.
Sheikha Mahra Al Maktoum, the Dubai princess and daughter of ruler Mohammed bin Rashid Al Maktoum, is set to unveil her bold new fragrance, aptly named “Divorce.”
The launch, under her Mahra M1 brand, has garnered international attention due to its provocative title and the timing, following her widely-publicized separation from her husband.
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At 30, Sheikha Mahra, a prominent figure in Dubai’s royal family, teased the release of the perfume on Instagram, showcasing a sleek black bottle inscribed with the word “Divorce.” The name appears to symbolize her high-profile split from Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum, an Emirati businessman.
In a teaser video released shortly before, striking imagery of shattered glass, black roses, and a black panther heightened the intrigue surrounding the fragrance.
The announcement of “Divorce” comes just weeks after Sheikha Mahra made headlines with her viral Instagram post in July 2024, where she publicly ended her marriage. In the post, she declared her divorce using the Islamic practice of triple talaq, stating, “Dear husband, as you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you. Take care. Your ex-wife.”
The post, which followed the birth of their first child just two months earlier, sent shockwaves through social media and was seen as an act of empowerment.
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This fragrance is the latest venture in Mahra’s growing entrepreneurial journey, as she continues to establish her Mahra M1 brand as a symbol of luxury and personal empowerment.
With over 9.8 lakh followers on Instagram, Sheikha Mahra often shares glimpses of her life and business pursuits. She is one of Sheikh Mohammed bin Rashid Al Maktoum’s 26 children and part of one of the wealthiest royal families, with a net worth estimated between $14 and $18 billion.